THE CB BLOG TO GET REVAMP
Just in time for Campaign Brief to celebrate its one-millionth visitor in less than 12 months (the counter was started on December 5 last year), its website and blog will be overhauled by Sydney sister agencies Lowe Hunt and Rivet.
The agencies have been entrusted with redesign and rebuild of what’s fast become an industry icon, due for publishing in three weeks.
Once that’s done, Rivet and Lowe Hunt will take on an even more ambitious project – a total revamp of www.bestadsontv.com - CB's hugely popular worldwide ad showcase site.
Says CB co-publisher and editor, Michael Lynch: “The Campaign Brief Blog has grown from a part time bit of fun in mid 2005 – we were the first advertising trade press to start a blog – into quite a fixture of the industry, with just about everyone who’s anyone checking in once a day. It was about time it had a more professional and slick look, rather than my adaptation of an off-the-shelf Blogger design!
“I have complete faith that Lowe Hunt and sister agency Rivet will come up with something slick, yet classic, and easy to navigate – and I can’t wait to see what they can do with bestadsontv.com,” Lynchy says.
Mark Ashley-Wilson, Rivet’s head of interactive Australasia (pictured second from right with his team), says it was flattering to be asked to upgrade the industry icon: “The number of visitors and content had outgrown the existing set-up, so we’re migrating the platform off Blogger to the latest professional Moveable Type 4 with much greater publishing flexibility. We’re designing a totally branded site as well, updating the sponsors section and adding search and categories as well so it’ll be easier to use.”