FAIRFAX DROPS CANNES REPRESENTATION
Fairfax Media has decided not to renew its representation role for Cannes and have formally advised Australia's Terry Savage (pictured), chairman of the Cannes Advertising Festival.
Says Elizabeth Ross, Fairfax Trade Marketing and Insights Director: "After four years of an excellent association with Cannes, we believe it is time to refocus Fairfax Media's activities more on the Australian creative community. We see a significant strategic opportunity to promote more creative impact in print, and we want to put more of our energy into that and other related initiatives to focus on the creative industry here. Our thinking is quite advanced and we are excited about what we can do in the months ahead."
Savage told CB he was already talking to three large Australian media organisations keen to take up the glamorous role and might be able to announce an appointment within weeks.