TITANIUM + INTEGRATED LIONS: EARTH HOUR IS NIGH
Australia and New Zealand have a good chance of picking up a Titanium/Integrated Lion after getting six campaigns through to the shortlist stage. Only 50 campaigns have been shortlisted worldwide.
Australia has three contenders:– BMF Sydney’s ‘Beach Cricket’ for Lion Nathan XXXX Gold Beer, Leo Burnett Sydney’s ‘Earth Hour’ for WWF and The Glue Society Sydney for ‘The Chaser’s War on Everything’ for the ABC. The whisper around the traps is that Earth Hour has lots of fans, especially with the Al Gore factor this week.
New Zealand’s three contenders are Clemenger BBDO Wellington’s ‘World Press Photo Exhibition’ for The New Zealand Netherlands Foundation, DraftFCB Auckland for Prime TV’s ‘Weeds’ and TBWA\Whybin Auckland for its ‘Pago Campaign’ for ASB Bank. Cannes Media Grand Prix winner Pago looks hot to continue its run.
Droga5 has two campaigns shortlisted: UNICEF 'Tap Project' and Lion Nathan's Steinlager 'Win Nick's Life'. Like Earth Hour, Tap Project is predicted to do well.