NAKED LEAD PACK AT SHORTLIST STAGE OF PROMO LIONS
Australia scored nine shortlists in the Promo Lions, dominated by Naked with three shortlisted entries, Leo Burnett Sydney and Host/The Glue Society with two each and one apiece for Saatchi & Saatchi and George Patterson Y&R Melbourne.
Naked picked up three of its shortlists for Icon Clothing’s Golf Punk’s ‘Hypnomarketing’ and one for BMW’s ‘Mini Chase’. WWF Australia’s ‘Earth Hour’ gave Leo Burnett Sydney its two shortlists, while Host/The Glue Society picked up two shortlists for Virgin Mobile’s ‘Exciting offers need exciting ads’.
Saatchi’s shortlist was for Olympus ‘Here’s Proof’ and GPY&R was shortlisted for Cricket Australia’s ‘Big Warnie’.
TBWA\Whybin Auckland dominated the shortlist for the Promo Lions for New Zealand picking up four entries consisting of three for Adidas All Blacks ‘Bonded by Blood’, and one for Pago Mobile Top Up’s integrated campaign.
Clemenger BBDO Wellington and Ogilvy Auckland were the other two successful New Zealand agencies, picking up two shortlists each. Clem's work was the New Zealand Netherlands Foundation ‘World Press Exhibition 2006’ while Ogilvy had two shortlists for Soul Bar’s ‘The Bet’.