BRISBANE CREATIVES EMBRACE THEIR EGOS
Cummins and Partners Brisbane recently produced a new viral and print campaign promoting the Adshel Creative Challenge, an annual event held by the BAD club. Brisbane creatives gathered last night (June 28) at Cutting Edge Brisbane, with one hour to compete on a brief for a charity client. Adshel sponsored the event, and have donated media space to run the idea that wins over judges: Steve Minon from Junior, a representative from Adshel and the client. As it turned out, it was a tie between Cummins and Partners and Junior.
The brief to Cummins and Partners was to ‘capture the feeling’ and kudos that comes with winning the Adshel Creative Challenge. The campaign features Brisbane creatives being seduced by an egotistical version of themselves.
AGENCY: Cummins and Partners Brisbane
ECD: Sean Cummins
CD: James Burchill, Nancy Hartley
Copywriter: Richard Taylor
Art Director: Amanda Dunne
Director: Liz Murphy
Producer: Andrew Wareham
Music: Pete Jones