AUSTRALIA WINS TITANIUM, NEW ZEALAND WINS INTEGRATED LION
Australia and New Zealand picked up two of the mere eight Titanium and Integrated awards handed out tonight in Cannes with Leo Burnett Sydney winning a Titanium Lion for WWF ‘Earth Hour’ and Clemenger BBDO Wellington picking up an Integrated Lion for The New Zealand Netherlands Foundation ‘World Press Photo Exhibition’.
Titanium and Integrated have emerged as the most coveted awards of the festival and is the hardest to win with the number handed out deliberately kept low to make sure they stay coveted.
Of the eight, two Grand Prix’s were awarded with Crispin Porter + Bogusky winning the Titanium Grand Prix for Burger King’s ‘Xbox King Games Innovative Campaign’ and the Integrated Grand Prix awarded to Vegaolmosponce Buenos Aires for Unilever ‘Axe 3’. Jury president was Alex Bogusky, co-founder of CP+B, (who had to leave the room during the vote because it was his campaign), says that Titanium and Integrated is a sanctuary for ideas that don’t have anywhere else to go.
The two other Titaniums handed out had an Australian influence with Droga5 New York, the agency started by Aussie advertising’s most famous expat David Droga winning for UNICEF Tap Water’s ‘Tap Water’ and R/GA New York for Nike+. The chief creative officer at R/GA is Australian expat Nick Law who was little known in Australia until he professed his nationality during the press conference announcing the Cyber winners with Nike+ winning the Cyber Grand Prix.
The other two Integrated Lions went to BBDO Argentina Buenos Airies for Nike ‘Barrio Bonito’ and Fallon London for Tate Modern Museum’s ‘Tate Tracks’.
A total of 50 campaigns were shortlisted with Australia and New Zealand scoring three of these each. Other finalists were BMF’s ‘Beach Cricket’ for Lion Nathan XXXX Gold Beer and The Glue Society Sydney for ‘The Chaser’s War on Everything’ for the ABC. New Zealand’s other contenders were DraftFCB Auckland for Prime TV’s ‘Weeds’ and TBWA\Whybin Auckland for its ‘Pago Campaign’ for ASB Bank.