NUROFEN KNOWS HOW TO CATCH A THIEF WITH A HEADACHE
As part of Reckitt Benckiser’s relaunch of Nurofen, Euro Euro RSCG Sydney has created a
Says Euro ECD, Rowan Dean: "We not only wanted to give the product an elite positioning, but we wanted to use humour and suspense for cut-through and engagement. As with our recent Wedding commercial for Nurofen, we believe we have redefined what has up until now been a very predictable category."
Client: Reckitt Benckiser
Agency: Euro RSCG
Creative Director: Rowan Dean
Account Director: Andrew Knox
Production Company: Filmgraphics