M&C SAATCHI PROMOTES MELBOURNE INTERNATIONAL FILM FESTIVAL
M&C Saatchi, Melbourne has created a commercial to promote the Melbourne International Film Festival.
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Agency: M&C Saatchi Melbourne
Creative Director: Steve Crawford
Writer: Glenys Gibbons
Art Directors: Ruben Cirugeda and Murray Bransgrove
Account Director: Briony Amey
Production Company: The Guild
Director: Matt Kamen
Producer: Chris Kamen
posted by CB @ 5:30 PM
15 Comments:
Hard brief. Lots of potential for creative but many agencies have failed miserably in the past. This one may be the closest thing MIFF have had to a good ad yet.
It's a rip off of that YouTube guy who took a photo of himself every day for 5 years - HOWEVER - i think it's pretty cool... In fact, I quite like it, well done.
Bravo. A really nice extrapolation of the one shot a day idea. Simple, strong and get the message across.
Looks half cool. But what's the point? So the Festival only goes for 19 days. That's a pretty lame message for a cultural event as rich as an international film festival. There must be a bucket-load of more intersting angles than that.
Agree with 4:24. For example that funy 'indian pie' ad they did a couple of years back. Great simple insight: "see it before Hollywood copies it". This ad looks more like an execution rather than an idea. So what if it goes for 19 or 20 or a whole bloody month? That means nothing to anyone.
And as 7.35 put it...it's a blatant rip from youtube. No originality what-so-ever. And it's not just one guy on youtube, it's quite a few people that have done it.
How many creatives just sit in front of their computer scanning youtube all day until they find something they can adapt to their products?
LAZY, LAZY, LAZY. And far from creative.
Also, why would you need two art directors working on the one job when copying something?
Talk about over resourced!
says absolutely nothing about the festival except how long it is. And it's not just a few people on Youtube that have done it, it's every punter with a webcam. There are millions of them.
On top of that, it's for a Film Festival. Who cares? Sorry, but a lot of real spots have gotten absolute lashings on here recently and didn't deserve it. This kinda does.
Although, like everything else on here, at least it's better than the rest of the rubbish on TV.
Um, I think the YouTube similarity is kinda the point. I believe it's called parody.
it's not a parody when it's a copy. Ordinary film making. (a bit sad when it's for a film festival!)
Instead of youtube get out and see a real movie. When you consider part of the brief is a zero production budget - this seems a pretty cool result
Very nice execution regardless of Youtube. Nothing's new. Strategy not that strong and there are probably a lot ofbetter things that you can say rather than the short season.
great brief, tough to do something new for film festivals but this is below average. Hate to bag work but if you put it up it should be good, esp for a film festival.
I’m guessing the 19 days he went to the festival were the frames he wore bright colours and had a stupid grin on his face. Maybe these 19 frames should have been shot in a cinema?
kinda cool
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