Thursday, February 08, 2007


Dairy Farmers’ flavoured milk brand, Oak is releasing its first TVC since 2003 with a quirky twist on the shake that helped to enhance its creaminess.
BMF Sydney has taken the ‘Deliciously Creamy’ Oak attribute, and with the team at Dairy Farmers, created a TVC called ‘Rescuer’ which turns a potentially pretentious dramatic scene into an unexpected gag.
“Shaking your Oak to make the drink creamier is a great truth to work with. The drama of the situation surrounding the shaking of the milk makes it very funny and communicates the idea in a memorable way,” said Warren Brown, executive creative director of BMF.
‘Rescuer’ will launch as 30” and 15” TVC’s in Queensland on the 11th of February and NSW on the 18th of February.
Oak is one of the eight core brands produced by Dairy Farmers, Australia’s leading branded dairy business.

Executive Creative Director: Warren Brown
Art Director: Onur Kece
Copywriter: Matthew Lawson
GAD/Account Director: Julie Burke/Laura Smail
Agency Producer: Mandy Payne
Director: Mat Humphrey
Production Company: The Guild
Strategic Planner: Scott Davies


Anonymous Anonymous said...

Why can't the lazy bastard shake it himself? It's not like the hypothermic old geezer is giving it a shake of unmachable vigour.

Try hard shite.

10:57 PM  
Anonymous Anonymous said...

Wasted opportunity, I say. A proposition like shake your flavoured milk, doesn't come around that often. So many ways to go.. .. .and they came up with that?

Wasted, wasted, wasted.

10:49 AM  
Anonymous Anonymous said...

Having seen the excellent 'dwarf shaking' coffee drink a couple of years ago from Thailand, i have to say that creatively this left neither shaken or stirred.

2:44 PM  
Anonymous Anonymous said...

Same idea was done by Lowe New York for Chocolate milk a few years ago. I'd forgive them if this was better than the original - unfortunately it isn't.

9:00 AM  
Anonymous Anonymous said...

Give me a Farmers Union Iced Coffee any day.

10:23 AM  
Anonymous Anonymous said...

They should have kicked the old bastard overboard after he shook the milk - and that my fine friends would be comedy.

9:58 PM  

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