OAK COMES TO THE RESCUE
Dairy Farmers’ flavoured milk brand, Oak is releasing its first TVC since 2003 with a quirky twist on the shake that helped to enhance its creaminess.
BMF Sydney has taken the ‘Deliciously Creamy’ Oak attribute, and with the team at Dairy Farmers, created a TVC called ‘Rescuer’ which turns a potentially pretentious dramatic scene into an unexpected gag.
“Shaking your Oak to make the drink creamier is a great truth to work with. The drama of the situation surrounding the shaking of the milk makes it very funny and communicates the idea in a memorable way,” said Warren Brown, executive creative director of BMF.
‘Rescuer’ will launch as 30” and 15” TVC’s in Queensland on the 11th of February and NSW on the 18th of February.
Oak is one of the eight core brands produced by Dairy Farmers, Australia’s leading branded dairy business.
Executive Creative Director: Warren Brown
Art Director: Onur Kece
Copywriter: Matthew Lawson
GAD/Account Director: Julie Burke/Laura Smail
Agency Producer: Mandy Payne
Director: Mat Humphrey
Production Company: The Guild
Strategic Planner: Scott Davies