FILMGRAPHICS FIRST PRODUCTION HOUSE TO LAUNCH NEW, INTERACTIVE WEBSITE FEATURING ‘HITCHHIKE®’
Filmgraphics has become the first Australian production company to launch a new, interactive website which is designed to help lead the company into creative branded content production under new Chief Executive Officer Chris Moore, who is fresh from his producer role at the world's most innovative agency, Crispin Porter + Bogusky, Miami.
The new website at
Earlier this month, Filmgraphics announced the appointment of Moore and signalled its intention to move into branded content production, including live action and animated television series, viral campaigns, mobile and web-based.
This content could take the form of drama, comedy and animated mobisodes, information services, games and interactivity. The company has already in place technical and creative ability to achieve this.
“Hitchhike® will have a dual role: it provides a forum for new work and content ideas. Filmgraphics can then help agencies develop ideas for clients, or, if we believe the idea is strong enough, we will invest our own money and resources to realise the idea in the most creative way,” Moore said.
“Hitchhike® will also develop, produce, market and distribute original mobile content and TV series.”
Hitchhike® will be divided into two key areas:
LAUNCHED - a gallery of concept clips, characters, short films and TV commercials which have already been launched as viral content.
PRIMED - a YouTube-style forum for clients and agency creatives to discover
original concepts, scripts, characters and films by writers, directors, actors and animators.
“Hitchhike® offers agency creatives access to undiscovered, innovative material which can potentially be licensed for clients,” Moore said.
The site was designed by award winning New Zealand company, RESN.
“Hitchhike® is an exciting new addition to Filmgraphics productions. It is a
platform for new emerging ideas in branded entertainment, matching up agency
creatives with new writers, directors, animators and performers,” Pasvolsky said.
“Clients and agencies will now also be able to view the commercials that
Filmgraphics have produced for them. It has been a labour of love but we wanted to make sure we had something really innovative for the market and I think we have achieved that.”