LET YOUR IMAGINATION GUIDE YOU IN MELBOURNE
Click here to watch 'City-of-Melbourne-commercial'
The vibrancy, diversity and culture of Melbourne city are celebrated in a new TV campaign via George Patterson Y&R, Melbourne.
The campaign hinges on one simple idea: In Melbourne, the best way to experience all the city has to offer is to let your imagination guide you. This is demonstrated in the advertising by bringing imaginations to life as a range of fantastical creatures that take their human friends on their own unique journey of the city.
The concept was conceived by GPYR’s Hilary Badger and Rob Beamish and directed by internationally awarded Steve Rogers of Revolver Films. In post-production the imaginary creatures were brought to life by Animal Logic who have been responsible for work on a range of high profile projects including the Matrix, Moulin Rouge and Big Ad.
Writer: Hilary Badger
Art Director: Rob Beamish
Producer: Pip Heming
Director: Steve Rogers
Executive Producer: Michael Ritchie
Production Company: Revolver
Producer: Georgina Wilson
DoP: Nigel Bluck