JAMES McGRATH TO DEPART PATTS FOR CLEMENGER MELBOURNE ECD GIG
James McGrath has resigned from George Patterson Y&R Melbourne to take up the ECD gig at Clemenger BBDO Melbourne. At this stage, no other creatives are moving with him, including their two star teams, Ant Keogh and Grant Rutherford (Carlton "Big Ad"), and Ben Coulson and Josh Stephens (VB "Boony"). But some industry pundits predict it will only be a matter of time before they do, having moved to Patts soon after McGrath joined from Y&R four years ago.
Clemenger Communications Chairman, Robert Morgan, confessed that he is “over the moon” about McGrath’s move to Clemenger BBDO/Melbourne: “The combination of James McGrath as Executive Creative Director and Peter Biggs as Managing Director will make Clemenger BBDO/Melbourne unstoppable,” he said.
Peter Biggs said: “This is an historic day for our agency in Melbourne. We have always sought to hire the best creative talent in the world and with the hiring of James we are continuing in that tradition. I have every confidence that Clemenger BBDO/Melbourne – which already has a renowned creative product – will, with James providing creative leadership, reach new heights of creative excellence. I can’t wait for James to start and for us to begin our partnership.”
McGrath, who was with George Patterson Partners and then with George Patterson Y&R for four years, said: “I am very excited about joining Clemenger BBDO. Clemenger BBDO is one of the great Melbourne and Australian advertising brands and I’ve always had huge respect for them. I admire the way that they have always put the creative product first and I look forward to keeping that focus. Collaboration, to me, is the key to building a great agency and, in turn, great work. It’s what has worked so perfectly with PattsY&R Managing Director, Anthony Heraghty, and in Peter Biggs I see the same possibility – which is an enduring partnership built on trust and openness, externally focused on our clients rather than internal issues.”
McGrath’s start date at Clemenger BBDO/Melbourne is yet to be confirmed.