SAATCHI & SAATCHI SYDNEY LEADS CAXTON FINALIST LIST
Judging of the 2006 Caxton Awards has been completed resulting in 69 finalists, 25 category winners and The Quinlivan Black awarded. The awards, now in their 32nd year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year. This year, for the first time ever, entries were invited from New Zealand.
The judging panel:
Paul Catmur, DDB NZ – Chairman of Judges
Shaun Branagan, Netx
June Laffey
Adam Hunt, BWM
Dennis Koutoulogenis, BMF
Rob Martin-Murphy, The Furnace
Christian Finucane, 12:20
Winners will be announced at the 2006 Caxton Seminar Weekend to be held for the first time at the Millbrook Resort in Queenstown, New Zealand from September 22 –24. Places are filling fast and bookings close August 10. Be sure to guarantee your place at Caxton 2006 as numbers are strictly limited. For further information on the Caxton Weekend Awards Seminar, please contact Alice Harrington at Two de Force, 61 2 92818788 or email alice@twodeforce.com.au
AGENCY LEAGUE TABLE
Saatchi & Saatchi Sydney - 10
DDB Auckland - 9
Saatchi & Saatchi Auckland - 7
M&C Saatchi Sydney - 5
Clemenger Harvey Edge Melbourne - 4
Marketforce Perth - 4
12:20 Sydney - 4
Leo Burnett Melbourne - 4
George Patterson Y&R Melbourne - 3
The Brand Agency Perth - 2
303 Advertising Perth - 2
Whybin TBWA Melbourne - 1
McCann-Erickson Brisbane - 1
Lowe Hunt Sydney - 1
Belgiovane Williams Mackay Sydney - 1
Three Drunk Monkeys Sydney - 1
Cummins & Partners Melbourne - 1
Publicis Mojo Melbourne - 1
JWT Auckland - 1
RARE creativethinking - 1
Clemenger BBDO Sydney - 1
DDB Sydney - 1
The Furnace Sydney - 1
Clemenger BBDO Auckland - 1
Clemenger BBDO Wellington - 1
AUTOMOTIVE
Genuine Parts
DDB New Zealand
Volkswagon
Arctic
Saatchi & Saatchi Sydney
Toyota
Ocean
Saatchi & Saatchi Sydney
Toyota
Aussie
Saatchi & Saatchi Sydney
Toyota
Picasso
Clemenger Harvey Edge Melbourne
Mazda
BANKING, INSURANCE & FINANCIAL SERVICES
Tie
12:20 Sydney
Insure Simply
Spear
12:20 Sydney
Insure Simply
Jump
12:20 Sydney
Insure Simply
CHARITY & COMMUNITY SERVICE
Cancer Smoking
Marketforce Perth
The Cancer council
Shark Fin
DDB New Zealand
Coastguard
Diggers
Clemenger BBDO Sydney
Eternal Flame Foundation
Balloons
M&C Saatchi Sydney
The Asthma Foundation of Victoria
Legs
The Furnace Sydney
International Campaign to Ban Landmines
Uluru
DDB Sydney
Clean Up Australia
CONSUMER DURABLES
Viera Horse
Clemenger BBDO Wellington
Panasonic New Zealand
BOSE- Noise Reduction Headphones (screaming)
Saatchi & Saatchi Auckland
BOSE
BOSE- Noise Reduction Headphones (barking)
Saatchi & Saatchi Auckland
BOSE
BOSE- Noise Reduction Headphones (roaring)
Saatchi & Saatchi Auckland
BOSE
CORPORATE, GOVERNMENT, PUBLIC SERVICE
Car Park
Saatchi & Saatchi Sydney
Toyota
Dab
The Brand Agency Perth
The Water Corporation
Playbrick
RARE creativethinking
St John Ambulance
Lotto Wallet
Marketforce Perth
LotteryWest
DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
Groundwork- Shipping
M&C Saatchi Auckland
DB Breweries Ltd
Groundwork- Dishes
M&C Saatchi Auckland
DB Breweries Ltd
Groundwork- Guitar
M&C Saatchi Auckland
DB Breweries Ltd
FASHION, CLOTHING & ACESSORIES, COSMETICS
TOILETRIES & HEALTH CARE
Stilletos
303 Advertising Perth
The Betts Group Pty Ltd
Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight
TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde
MEDIA & ENTERTAINMENT
Pull My Finger
Belgiovane Williams Mackay Sydney
Comedy Channel
RETAIL
Seagull
Three Drunk Monkeys Sydney
Foxtel
TELECOMMUNICATIONS
Telecom- Rugby (Photo message your half time order)
Saatchi & Saatchi Auckland
Telecom
TRAVEL & LEISURE
Surfboard
Cummins & Partners Melbourne
Virgin Blue
Hamster
Leo Burnett Melbourne
Connex
Beaver
Leo Burnett Melbourne
Connex
Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club
BEST CAMPAIGN
Ocean
Saatchi & Saatchi Sydney
Toyota
BOSE- Noice Reduction Headphones
Saatchi & Saatchi Auckland
BOSE
Beaver
Leo Burnett Melbourne
Connex
BEST SMALL AD SPACE
Balloons
M&C Saatchi Melbourne
The Asthma Foundation of Victoria
BEST CLASSIFIED AD
Air Strip
George Patterson Y&R Melbourne
Australian Defence Force
BEST TOPICAL AD
Lance
Publicis Mojo Melbourne
Nike
Red Card
JWT Auckland
Nestle New Zealand Limited
Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club
BEST INNOVATIVE USE OF THE NEWSPAPER MEDIUM
Lotto Wallet
Marketforce Perth
LotteryWest
Stilletos
303 Advertising Perth
The Betts Group Pty Ltd
TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde
Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight
Dab
The Brand Agency Perth
The Water Corporation
Tab
McCann-Erickson Brisbane
Clorox Australia
BEST COPYWRITING
Cancer Smoking
Marketforce Perth
The Cancer Council
Solving the problems of the World
Lowe Hunt Sydney
Nestle
Dumb, American Pie, Friday 13th
DDB New Zealand
Sky Television
BEST ART DIRECTION
Ocean, Arctic, Aussie Campaign
Saatchi & Saatchi Sydney
Toyota
Face
Saatchi & Saatchi Sydney
Lexus Australia
Hamster, Beaver, Chicken Feet Campaign
Leo Burnett Melbourne
Connex
BEST PHOTOGRAPHY
Tie, Jump, Spear Campaign
12:20 Sydney
Insure Simply
BEST ILLUSTRATION
Picasso
Clemenger Harvey Edge Melbourne
Mazda
Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club
Bedroom, Hallway, Living Room Campaign
Saatchi & Saatchi Sydney
UNIFEM
Air Balloon, Motel, Pool Campaign
Saatchi & Saatchi Sydney
Toyota
AUTOMOTIVE, TRAVEL & LEISURE
Face
Saatchi & Saatchi Sydney
Lexus Australia
Slice of Horse
Whybin TBWA Melbourne
State Library of Victoria
DOMESTIC PRODUCTS
Astronaut
DDB New Zealand
Sky Television
Kennedy
DDB New Zealand
Sky Television
Coke
DDB New Zealand
Sky Television
Starbucks
DDB New Zealand
Sky Television
Apple
DDB New Zealand
Sky Television
BEST CAMPAIGN IN NEWSPAPER INSERTED MAGAZINES
OR SUPPLEMENTS
Coke, Apple, Starbucks Campaign
DDB New Zealand
Sky Television
Dumb
DDB New Zealand
Sky Television
posted by CB @ 12:30 PM
22 Comments:
BEST TOPICAL AD
Lance
Publicis Mojo Melbourne
A pretty interesting win given it was for something that happened over a year and a half ago (and long after Lance retired). It seems to be the ad that keeps on giving every single year for the past three years.
Saatchi & Saatchi Auckland are down for 5 & 3.
So does that mean they actually have 8 or is it a typo?
It's all about Saatchi's isn't it?
Typical.
Yeah, damn those Saatchi folk, always winning everything.
Saatchi's for agency of the year again i reckon.
Love them or hate them, you can't deny them.
Lance... yeah, that got a finalist at the MADC before the most recent ones - so that'd have to be about 18 months ago, well before the cutoff for the 2005 Caxtons, you'd reckon.
Just one of those 'enter it until it wins something' things. The funny thing is - an 18 month old idea wins BEST TOPICAL AD.
Oh, the irony.
3.15 check your facts. Last year's tour de france, which was won by Lance Armstrong, happened in July last year, which is the first month of eligibility for this year's caxtons.
But the Lance ad was made and published in January 2005...get your facts straight yourself 7.06
So was eligible for 2005 Caxtons.
7.06 - this isn't 3.15 here, but I can certainly tell you that the Lance ad ran after Lance Armstrong won his second-last tour (not his most recent win), because it appeared at the madc two years ago.
Either that, or they entered it into madc six months before it even ran.
Perth's getting a bit of a showing these day, eh!
bingo. and we have a winner.
by the way, it's just the Caxton's.
to my best knowledge, 'lance' ran first in newspapers last year (making it eligible for caxtons)...previous to that it had run in magazines only.
So if AMVBBDO runs Guiness surfer on the web this year it's eligible for an interactive lion? Honestly, gimme a break. It's an ad from last year, Mojo, write something new.
7.06 here. I stand corrected. The ad should be pulled. If it first appeared in Jan 2005 it was conceived at the end of 2004. Seems a little strange that 2 years later it's still getting into shows, even if it is a great ad - which it is.
The Nike 'Lance' ad appears in Seen+Noted on page 47 of Campaign Brief December 2004, presumably applicable to the 2004 Tour de France, so it should have been entered in last year's Caxtons (and Cannes), not this year's. Rest assured, AwardWatch will be bringing it up with the Caxton Committee, especially as it would be a shoe-in (pardon le pun) for a Caxton.
The Lance ad was made to celebrate the 2004 Tour de France win by Lance Armstrong and entered in the 2005 Cannes Lions, but failed to make it to the Finalist stage (check the Cannes Archives). If it ran in a newspaper in 2004, it was definitely eligible for last year's Caxtons. It certainly is not eligible for this year's Caxtons and should be withdrawn immediately.
what a massive surprise that a furby disciple would re-enter his ad over and over again in the hope of more metal. i'm just frickin astounded.
What’s next? Tom Moult entering his ‘Survive the crash’ Volvo ad from 1987?
Go Marketforce!
Can someone give me a quick description of the Cummins 'Surfboard' ad?
fairly average I thought.
a guy standing at an airport check in, and he's inside a boardbag, only his feet showing.
can't remember the headline, that's probably why I thought it was average.
btw, that was an average description.
but it made it into caxton so it probably wasn't average.
hmmm.
Go the Beaver!
Post a Comment
<< Home