PETER HELLIER FROCKS UP FOR FERNWOOD
Fernwood Women’s Health Clubs turning away new members? Not unless you are Peter Helliar trying desperately to sneak past the exclusive ‘women’s only’ doors of the all female fitness centres.
Fernwood’s latest advertising campaign, ‘Some Men’, via Flash Advertising, Melbourne features Helliar in a variety of cunning scenarios, attempting to disguise himself as a female. Despite his comical efforts, he still doesn’t make the grade but vows to keep persevering.
The campaign features a 60” and 30” TVC, three 30” retail TVCs and radio and outdoor.