HOT HURLEY A MAGNUM FORCE
She’s one of the world’s most recognised women – an international icon of style and beauty and this month she becomes the face of one of Australia’s most recognised brands – Streets Magnum Ice Cream.
Over the past decade Elizabeth Hurley’s red carpet appearances have made the pages of popular magazines in every country. She has starred opposite Mike Myers in Austin Powers, had the longest running cosmetic contract of all time with Estee Lauder and owns a successful Beachwear company, Elizabeth Hurley Beach.
Streets Marketing Director, Mark Fryday, said identifying Elizabeth as the face of Magnum in Australia was an easy task.
“Elizabeth Hurley is an icon of style, sensuality and elegance and as such is a great ambassador for Streets Magnum Ice Cream.
“Streets Magnum Ice Cream is a much-loved brand amongst Australians - one of the top ten brands in the country – and a vital part of the ice cream market in Australia. It was a natural step to bring Elizabeth and Streets Magnum Ice Cream together for this latest campaign,” said Mr. Fryday.
Starring in a new television commercial and appearing on outdoor advertising and in-store posters in thousands of convenience and grocery stores across the country, Elizabeth will tempt ice cream lovers to enjoy a Streets Magnum Ice Cream the next time they decide to treat themselves to an ice-cream.
“We lead such busy lives and taking time out for ourselves has become almost ‘sacred’ territory. As such we’re seeing a real trend towards people ‘trading up’ to something premium and indulgent as a sense of reward for themselves.
“Streets Magnum is the market leader in Indulgent ice cream with a 64% share of the Australian Out of Home market and generating $66 million in sales. We believe this new campaign with Elizabeth Hurley will take Streets Magnum Ice Cream to a whole new level,” said Mr. Fryday.
The television commercial featuring Elizabeth Hurley, which was filmed in Turkey, will hit television screens from September.