MADC AND THE AGE HELP RAW TALENT
The Melbourne Advertising and Design Club in conjunction with The Age are hosting a new event called Creative RAW.
The aim is to:
• help with the education of young creatives in the industry with the hope that we can improve the creative product in Melbourne
• create a renewed interest in newspapers as an advertising communication medium.
• to give young teams a chance to show their creative prowess.
• provide an opportunity to win a trip to the Caxtons, this year to be held in New Zealand.
How it works:
This is the first time this program has been run in Australia and it is similar, in style, to a program run in the UK called Creative Juice. This is open only to Creative teams who have been working in the industry for 3 years or less.
A workshop is to be held on Friday 1st September , 2006. On this day the teams are to arrive at the FAD Gallery, Corrs Lane, Melbourne at 9.00am. The Chairman, Ron Mather, will give an introduction to the program, introduce the Creative Directors who have agreed to help out, and present the brief. This is about raw ideas only so all the work will be done as scamps, layouts only.
The teams will commence working on the brief at 10.00 am and will break for lunch at 1pm for an hour and work through until 4pm. At this time the work will be presented to the panel of judges. The teams will be asked to stay for the announcement of the winner.
The final presentation of the prize will be made at 6.00pm.
To register for the day, please go to the MADC Website www.madc.com.au or phone the MADC office on 9645 6550.