BARCODES ARE KIDS' STUFF IN SCHOOL
A note from former Saatchi & Saatchi Auckland CD, Andrew Tinning, now ECD of Marketforce in Perth: "You might find this interesting given the controversy over the barcode work at Cannes - was going through my son's Year 8 art folio with him the other day and came across this project he did a couple of terms back - apparently a standard part of the curriculum."
Whoever wrote that brief to the kids as part of their "Problems: Solutions Series" (above), deserves the Titanium. It reads: "The UPC mark is one of the most widely used symbols in the world, appearing on packaged goods, magazines, paperback books and other mass-produced products. Yet this image seen so frequently is often not seen at all. With this in mind, redesign the UPC symbol, making it visible by interpreting it as a personal, political, or social statement. The areas indicated below are to be used for preliminary drawings. When all eight sketches are completed, choose one and execute it as accurately as possible in the larger area."