WILL AUSTRALIA WIN A YELLOW PENCIL OR TWO AT D&AD ON WEDNESDAY?
Will Australia snare one or more coveted Yellow Pencils from its record seven Nominations at the D&AD Global Awards to be held in London on Wednesday night? CB hears several Australian agencies are sending creatives along to the 2500 seat gala dinner just in case, including George Patts Y&R Melbourne, BMF Sydney, The Glue Society and, from Auckland, TBWA\Whybin. This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.
Tune into the CB Blog 1pm on Thursday (Sydney time) for results.