NZ CREATIVE GOES NAKED IN SYDNEY
In response to ever increasing client demand for ideas beyond traditional advertising, Sydney based Naked has expanded its ideas department with the appointment of Cleve Cameron – a former creative of Saatchi & Saatchi’s celebrated Wellington office, Author, Filmmaker and mysterious Spungochief.
Cameron’s earlier work in ‘slitting the glug of mass media’ and story telling makes his appointment to Naked a real meeting of like minds.
With work held in New Zealand’s National Museum, Cameron’s creative output goes beyond advertising to include: a roving radio station, the multi-media novel ‘Beop! A Fable of Hope’, talking mail boxes, the world’s first action replay stamp for New Zealand Post and short films. He recently won bronzes at AWARD for NZ Post (2004) and The Women’s Refuge cinema ad (2005).
“Cleve is a unique creative talent. He’s got an amazingly impressive track record of innovation within existing channels and he’s picked up some creative awards along the way. What I find really interesting is that he’s created new channels for brands to engage consumers and that’s choice, bro” says Chris Round, Naked’s Head of Ideas.
“Naked are in a fantastic space to really blast some life into the world of ads and communications", says Cameron.