WATCH OUT - HOST ADDED TO LION NATHAN ROSTER
Lion Nathan has appointed HOST to complete a scope of work on the company’s craft beer offering, James Squire (alongside incumbent agency Giant Leap) and future innovation projects. The agency joins BMF, Clemenger BBDO and Saatchi and Saatchi on the Lion Nathan roster of agencies.
Marketing Director – Premium and Innovations, Brett Grebert, said: “HOST has a proven track record of delivering highly creative work that works. It also has a great deal of experience in delivering integrated campaigns across multiple touch points – something that is increasingly important at Lion Nathan.”
Says HOST Managing Partner, Anthony Freedman: “We are delighted to be working with Lion Nathan, a company that has repeatedly demonstrated its desire to produce great work. We have been challenged to create world class campaigns that get people talking and we look forward to doing just that.”
Grebert confirmed that the first work from HOST will be developed in conjunction with regular creative partner, The Glue Society (Glue's Gary Freedman and Jonathan Kneebone are pictured above), and will be in market mid-year.