NZ GIRL WINS BEST DM AT ADFEST
The multi-awarded NZ Girl 'Worst Boyfriend' campaign via DDB Auckland took out top honours last night in the Direct Marketing category at the 9th Asia Pacific Adfest Advertising Festival in Pattaya, Thailand. The campaign won the only Gold and Best of DM. Other winners from Australia and New Zealand were a Bronze to M&C Saatchi Melbourne for ANZ 'Big Pocket' and Tequila Auckland for Nissan Pathfinder 'Torn' was a Finalist. In all, there was one Gold, five Silver, nine Bronze and nine Finalists. In the Interactive Awards, RMG Connect, Sydney (a division of JWT) won Bronze for Veet 'Improve Your Chances'.