Wednesday, March 08, 2006

BIG AD TIPPED FOR BEST OF SHOW AT ASIA-PACIFIC ADFEST


A veritable swarm of Aussie and Kiwi creative and TVC production bods are heading up to Thailand this week to attend the annual Asia Pacific Adfest, held at the Royal Cliff Hotel in Pattaya Beach. While Asian agencies are sure to dominate Print, CB bets the Carlton Draught 'Big Ad', via George Patterson Y&R Melbourne will take out Best of Show in Film.
Almost every Australian and New Zealand TVC production company that has dealings with Asia will be there, plus a growing band of creatives, including many of the judges who are currently hard at work before joining other delegates from Thursday onwards to enjoy the Festival, which culminates in the Film Award ceremony on Saturday night.

29 Comments:

Anonymous Anonymous said...

Quite likely, but I bet it does no better than silver at Cannes.

3:03 PM  
Anonymous Anonymous said...

Here's a Question. Is Adfest on the Australian/NZ CB rankings list? I think I noticed that AWARD isn't on the Asian CB rankings. So much for the hard work AWARD is doing to get in the Asian market.

3:50 PM  
Anonymous Anonymous said...

Rumour has it AWARD will be on the CB Asian Rankings soon. Adfest is not on the CB Aust/NZ rankings and unlikely to be.

3:57 PM  
Anonymous Anonymous said...

Rumour also has it that The Gongs are just to be announced as on the CB Asia creative rankings as well as the Aust/NZ creative rankings

4:16 AM  
Anonymous Anonymous said...

for a scarily similar ad; though not on as grand a scale, check out the Canadian website for Taxi,

10:10 AM  
Anonymous Anonymous said...

umm, a link wouldn't have been too hard to do.

5:47 PM  
Anonymous Anonymous said...

which ad from taxi?

7:45 PM  
Anonymous Anonymous said...

http//:www.taxi.ca

8:50 PM  
Anonymous Anonymous said...

sorry http://www.taxi.ca

8:50 PM  
Anonymous Anonymous said...

That's strange, I heard, not tipped for best of show....

8:51 PM  
Anonymous Anonymous said...

Shameless advertising, way to hock your shit site on a blog. GTFO.

(i do like the Short Film ad though)

<_<

>_>

;-)

9:04 PM  
Anonymous Anonymous said...

Has anyone heard the finalists for print/outdoor/online that opened today?

(sound of wind blowing)

2:53 PM  
Anonymous Anonymous said...

which ad on taxi is like the big ad?

6:07 PM  
Anonymous Anonymous said...

None. It is just another patethic attempt to demerit Big Ad because it resembles something else. That's the whole point you morons!!! God, when are you going to get it? Retards.

7:54 PM  
Anonymous Anonymous said...

Just had a look. it is very similar. and considering Taxi is cool as fuck, those other punks must have stolen it.

9:07 PM  
Anonymous Anonymous said...

isnt it a rip off of the British Airways ad circa 1980-something?

8:34 AM  
Anonymous Anonymous said...

POST modernism you fucking toolkits

4:22 PM  
Anonymous Anonymous said...

Apparently not Best of Show. I hope you didn't tip the Broncos over North Queensland this week.

Still, Gold at adfest, nice.

9:11 AM  
Blogger lynchy said...

No best of show, but I did not factor in the jury and where we were (Thailand, which also won Best Print). But The Big Ad was the undisputed crowd favourite on the night, it got the biggest applause. The punters at these shows always know best. All international jurors this year should say to themselves, what will be the one ad that I will remember from 2005/2006 in ten years time? That ad is the Carlton 'Big Ad', it won't be Sony 'Balls' and certainly not what won at AdFest.

2:01 PM  
Anonymous Anonymous said...

It's not a rip-off.
It's a completely different beer!

3:13 PM  
Anonymous Anonymous said...

well done to the guys in Patts crew! to take an old shitty agency like that and make it really good again! fucking great, you deserve an award just for that.

8:46 PM  
Anonymous Anonymous said...

Oh come on they may not be a copy of one another but it is a big bunch of guys dressed as a choir singing about the beer to the same piece of music (might even be the same choir - sounds like it)...Thing is, is it real and which came first? Not the first time Carlton Breweries were involved in a rip off of a Molsons beer ad ( in 2000 with the Molson's 'Rant' ad and the Fosters "I Believe" ad). Back then Carlton Breweries said they didn't rip it off but were "inspired by" it. Who was inspired by who this time? Anybody know? Is there a catagory in the awards for best ad inspired by another ad? Oh you can see the ad on the Taxi.ca site and then go to Television and select the 'kick' ad and look at the 2nd ad for Molsons.

3:23 PM  
Anonymous Award Monitor Man said...

The things that are in common is the piece of music and the fact the choir is dressed in Red Robes (as opposed to Red, Yellow and White in The Big Ad). But that's where the similarity ends. The (Molson) Rickards spot is a bit of a fizzer really, and was probably produced after the Taxi creatives saw The Big Ad on the Net. (The Rickard spot was not entered at Cannes last year, so guess it was created late last year, whereas The Big Ad was shot in NZ in May last year and went viral worldwide in August).

4:37 PM  
Anonymous Anonymous said...

Actually the Molsons beer ad had already been aired in Canada in July last year so guess it came first.

5:32 PM  
Anonymous award monitor man said...

Have you any proof of that? Was it on AdCritic or somewhere in July? If so, please provide the proof to clear this whole thing up. Any idea who the director and production company were for the Rickards spot so I can check with them?

5:45 PM  
Anonymous Anonymous said...

Guess that Taxi could give you all that info but if you go to:
http://www.adsthatsuck.ca/archives/2005/07/coopting_cultur.php
you'll see that the Molson's ad was already being commented on in July.

5:56 PM  
Anonymous award monitor man said...

Got it: this from adsthatsuck.ca

July 17, 2005

Co-opting Culture

There is nothing more frustrating for me than seeing a commercial on television that would be perfect for this column, and then never seeing it again. This happened to me the other day when I saw the new Rickard's Red commercial with the monks singing about how great Rickard's Red is. Immediately, I hit record on my PVR, as it can record things you've already seen. Imagine my dismay when I find out that for some reason, the PVR only recorded part of the show, and not the part that had the commercial in it. Baffled, I was... and disappointed.

So, if you've seen this commercial, you might know what I'm talking about. If you don't - I'm sorry.

Basically, the commercial is as I described it. Half a dozen monks dressed in scarlet robes sing the virtues of Rickard's Red as it is poured. The song they are actually singing is from Carmina Burana - the first movement, O Fortuna. Even if you don't recognize the name, you've heard this song, I guarantee. It's standard end-of-the world music.

I have a lot of problems with this commercial... and all of them are on principle.

First of all, the monks change the lyrics to something like:
"Oh, Rickard's Red
So clean and smooth
We really like to drink it..."

(those aren't the actual lyrics, but they're similar, and they fit the rhythm)

The original lyrics, which are in Germanic Latin, translate to:

Fate - monstrous

and empty,

you whirling wheel,

you are malevolent,

well-being is vain

and always fades to nothing,

shadowed

and veiled

you plague me too;

now through the game

I bring my bare back

to your villainy.

Yeah! Exactly what you're looking for in a beer commercial! The whole thing is about whores and how the world is dark and terrible. Granted, I'm probably one out of about 1000 that knows that, but still...

6:19 PM  
Anonymous Award Monitor Man said...

OK, now can someone from Patts Melbourne or Paul Middleditch get back to us with the chronology of The Big Ad. Like when it first came into being, early draught of the script, client approval date, so we can compare to what was happening in Canada. By the way, I found out the Molson's Rickard Beer spot was directed by Tom Kuntz, who is repped by Suneeva in Canada. I have emailed them asking for timings. The idea in each ad is no way alike, but it's interesting both have guys in coloured robes singing to that same sound track.

6:29 PM  
Anonymous Anonymous said...

So you're saying that the Rickards ad was made by some Canadian Kuntz. Hmm Patts might agree there.

10:17 PM  

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