GOD MAKES WAY FOR HELL'S PIZZA THE OUTDOOR ACTION
A global campaign depicting words from God on billboards (see www.godspeaks.com) is being run in New Zealand with local creative by Consortium, Auckland. These “messages from God” billboards have been appearing around Auckland over the last six months. (two are shown here).
Hell Pizza is a NZ fast food chain with over 50 outlets around the nation.
Publicismojo, Auckland worked with Hell Pizza to create a campaign to leverage the power of the God messages to create awareness and preference for the Hell Pizza brand.
Some of the Hell billboards (three are shown here) are appearing on the exact sites previously inhabited by God, others appear nearby in the same locales.
All of them are attracting response by Christians, although most concede that God does have a sense of humour.
So far no one involved in the campaign has been affected by lightning strike.