SAATCHI'S BLITZ HAYMAN ISLAND CAXTONS
Saatchi & Saatchi, Sydney headed an exclusive clutch of just ten agencies to score gongs at the 31st Annual Caxton Awards and Seminar, held last weekend (October 7-9) on fabulous Hayman Island.
Saatchi’s won seven Caxtons - all for Toyota - including the QuinlivanBlack Chairman’s Award for 'Fireworks' (pictured), which also won the Caxton delegates' "People's Choice Award". Marketforce Perth continued their strong showing at award shows with three Caxtons for Brownes and Office of Road Safety. Arnold Worldwide Sydney won two Caxtons for Skins Compression Garments as did Young & Rubicam, Melbourne for Cottons and Defence Force Recruitment.
Five others won a Caxton: Clemenger BBDO, Sydney, JWT Sydney, BMF Sydney, Cummins & Partners, Melbourne and Gatecrasher, Perth.
And, for the first time, Fairfax won a Caxton for Newspaper Inserted Magazines - best use of the medium.
One campaign finalist that missed out on a Caxton, much to the surprise of ad watchers, was the BT campaign via Host, Sydney.