CARLTON "BIG AD" WINS TOP GONG AT MC2/CB REGIONAL TV AWARD
George Patterson Y&R Melbourne has picked up its first major accolade
for their Carlton Draught 'Big Ad' tvc when it was named the best tvc in the
Asia Pacific region at the MC2 Awards held in Malaysia. It was one of only
two Gold winners in the category - the other being a Bangkok Insurance
campaign (Robbery, Tire, Twister) created by hot Bangkok agency Creative Juice\G1.
The MC2 Campaign Brief Regional Television Award is unique in that it is a
single category award where all tvcs and campaigns compete against each
other. It was judged solely by two of the world's most respected creative
directors, Mark Waites (ECD and founder of Mother, London) and Bob Scarpelli (Worldwide Chief Creative Officer at DDB), while they were in Malaysia to judge the Malaysian MC2 awards.
Both Gold winners attracted huge praise from Scarpelli and Waites, who
predicted that they would both do very well on the international awards
stage and even going so far as to suggest 'Big Ad' was the front-runner for
the Cannes Grand Prix.
Two Silver and five Bronze awards were also awarded by Scarpelli and Waites in the MC2 Campaign Brief Regional Television Award category.
Silver winners were: Bangkok Yellow Pages 'Dad/Police' by Creative Juice\G1 Bangkok and 'The Love Story' series for Smooth E Face Cleanser by JEH
Bangkok (ex Saatchi Bangkok ECD Jureeporn Thaidumrong's new agency).
Bronze winners were: Bic Permanent Marker 'Prank Call' by McCann-Erickson Singapore. Toyota 'Bait' by Saatchi & Saatchi Malaysia. Wushu Tournament Malaysia by McCann-Erickson Malaysia. McDonalds 'Life' by Leo Burnett Sydney and an hilarious Carrefour Sale campaign by JWT Bangkok.
The awards were handed out on Friday night in Kuala Lumpur as part of the Malaysia Industry's MC2 Awards at the Kuala Lumpur Convention Center in front of a crowd of well over 2000 people.